A: To your customers, you are your touchpoints. Collectively, touchpoints form the foundation for how we as customers perceive and make decisions regarding an organization and its offerings. Touchpoints drive the quality of our customer experiences, and serve as the basis for the resulting relationship. This is why it is so important to understand your organization's touchpoints. By delivering Valued Touchpoints™, you improve customer experiences. Better customer experiences lead to better results for both customer and company along customer journeys, which results in improved sales and greater customer loyalty and advocacy.
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