Video: Maximizing Ability to Get & Keep Customers.
Time: 2:21
FAQs Q: Why is Hank Brigman called the "Touchpoint Guru?"

Q: Why is Hank Brigman called the "Touchpoint Guru?"

A: In 2002 Hank Brigman co-founded a research consultancy focused exclusively on helping clients better understand, improve, manage and measure touchpoint performance.


Brigman was the first to define touchpoint on Wikipedia.  Brigman also co-invented Touchpoint Mapping®, the process of mapping Touchpoints along customer lifecycle stages that now forms a basis from most Customer Experience Management (CEM) methodologies. Brigman has worked with many organizations, including five Fortune 100 companies, delivering quantifiable improvements to customer touchpoints and experiences, and top line revenue. 


As a consultant, coach, speaker, trainer and author, Brigman has advanced his practical approach to improving the quality and profitability of customer relationships, touchpoint by touchpoint. When people the world over have a question about touchpoints, they contact Hank Brigman.


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Named Expert to Track
Hank Brigman has been named by Cindy Wexter as one of 25 customer service experts and influencers to track. Track Hank on


Success with Fortune 50 companies

Hank Brigman has now helped five companies in the Fortune 100 get & keep more customers. BTW, he also helps small companies and practices.

Now Available-

TOUCHPOiNT POWER! How to Get and Keep More Customers,an Amazon international top 10 customer service best-seller. For information and to order, visit TouchpointPower.com or view the TOUCHPOiNT POWER! listing on Amazon.




Each physical, communication, human and sensory interaction with, and within, your organization.

Touchpoint Principle

The ability to get and keep desired customers and employees is enhanced by consistently delivering Valued Touchpoints™.

Valued Touchpoint™

Standardized interaction that is customer-centric while advancing the organization’s values, identity and strategy, and the touchpoint’s goal(s)




I want to hear from you, contact me today.
Direct: 904.466.1805
Email: Hank@TouchpointGuru.com


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